2010 was another standout year at HHA Sports as the Optimizer Lite line of single pin sights captured Bowhunting World’s Reader’s Choice Award for a 7th consecutive year. Archers worldwide have recognized us as the leader in single pin technology and 2011 has more exciting changes in store for the industry’s’ leading moveable sight. For the first time in over 10 years, the Optimizer Lite is receiving a cosmetic upgrade that is sure to turn more than a few heads. We’re also proud to announce a partnership with Mathews and their Harmonic Damper, including one on every version of the Optimizer Lite Ultra Series beginning in late December.

The Optimizer Lite Speed Dial was introduced in 2010 and received high praise for its innovation and accuracy. Paired with one of our Optimizer X single hair scopes, it is without a doubt the ultimate single point sighting system for the ever growing crossbow market.

To further capitalize on this idea, we are introducing the Optimizer Gun Dial in 2011. This unit will work on Thompson Center, Traditions and CVA muzzleloaders as well as on a Ruger 10-22. Similar to our other single point aiming systems, one quick turn of the Gun Dial to your preset yardage and you will on the mark, shot after shot.