The momentum just kept building in 2011 as we took home our 8th consecutive Bowhunting World Reader’s Choice Award for Single Pin Sight of The Year. New for 2012, the sight tapes for both the Optimizer Lite and Lite Ultra Series will be printed to 80 yards.

In response to both dealer and consumer demand, we’ve created the all new FX Series multi pin sight line. Available in both a 3 and 5 pin version, the FX features the same A.R.M.O.R. Sight Pin Technology and Totally Toolless micro windage adjustment system as our Optimizer line. Perhaps the biggest innovation and one seldom seen on a multiple pin sight is the addition of our exclusive mechanical rheostat. Simply thread the sleeve over the fiber optics to dim or brighten the sight pins in the field. The FX will be offered on a fixed bracket in the form of the Brushfire FX Series and also on both the Optimizer Lite and Lite Ultra Series frames for the ultimate multi pin adjustable hunting sight! Look for them at your local dealer in early 2012.