2012 was another banner year for HHA Sports and our popular Optimizer line of sights. Faster bows have taken the demand for one pin adjustable sights to an all time high with the Optimizer Lite and Lite Ultra continuing to dominate the category. A 9th consecutive Bowhunting World Reader’s Choice Award last fall further established Optimizer as the only option for one pin fans worldwide!

The ever growing crossbow market fed the popularity of our Optimizer Speed Dial as well, continuing to introduce horizontal hunters to the ease and precision of a single point aiming system. The capability to dial a single crosshair in to the yard has crossbowmen shredding fletch and busting shafts with sniper like accuracy and has made this product an instant hit.

In our most anticipated product release in company history, the Optimizer brand will be introduced to the firearms market in the spring of 2013 in the form of the Optimizer Horizon. Using the same patented tape technology as it’s’ archery and crossbow counterparts, the Horizon will again emphasize the use of a single crosshair and dialing it in to your exact range. Shooting a .22, muzzleloader, shotgun, AR, or center fire rifle will never be the same…